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title: Run Your Business on a Weekly Schedule description: [AFW M.1.22] Michael's Epiphany #22 published: true date: 2026-06-30T08:10:47.367Z tags: editor: markdown dateCreated: 2021-09-07T23:58:30.869Z

"In evaluating and tracking your business progress, a day is too short, and a month is too long. A week is just right." -Michael

Watch Run your business on a weekly basis VIDEO


It's All About the Week

  • Every Monday is a Kick-Off to another week - one of 52 renewals you're gifted every year. You have 52 opportunities to begin again with a fresh start.
  • The $50k Income-Game-Plan is based on weekly cycles.
  • We get paid weekly.
  • The Leader's Board is updated once a week.


A Month Can Get Away From You

A monthy is much too long for most self-employed people to judge their business. Commonly, people evaluate their business monthly, but here's what happens: At the beginning of the month your feel you have all the time in world. Then, near the end of the month you realize you're way behind your goal, and the temptation is to just "give-up" and "wait" until the beginning of the next month - but now you've wasted the remaining days.


Art Williams' Secret

Art Williams used a very simple strategy to build one of the largest life insurance agency. Every week he would set a prospecting / appointment / closes target for himself. If he reached those targets by Friday night he would take-off the weekend and spend it with his family. If he didn't he would work Saturday and Sunday. He was accountable only to himself and his family. He, and his family, were very motivated to ensure that he reached his weekly activity goals.


Review, Renew, Re-Set, Re-Charge

Review how you performed the previous week in the following areas and, if needed, re-set and attack again.

  1. Prospecting activity,
  2. Number of 1st Visit client appointments
  3. Generated revenue
  4. Client service and follow-up


Run Your Business on a Weekly Schedule

  • Every Monday is a Kick-Off to another week - one of 52 renewals you're gifted every year. 52 chances to begin again with a fresh start.
  • This means checking your prospecting, client appoints and generated revenue on weekly basis. (Though you should participate in our Accountability Program on a daily basis).