title: Life Insurance Prospecting description: [AFW L.3] Life Insurance Prospecting Methods published: true date: 2026-06-30T08:10:03.422Z tags: editor: markdown dateCreated: 2021-08-18T05:20:58.426Z

Watch Life Insurance Prospecting (2022-11) VIDEO

Life Insurance Opening Lines¶

The mystery of life is the length of it.
The two biggest financial are that of living too long or dying too soon.
When I meet families that don't have enough coverage, I've found that it's because of one of three reasons:
they don't think they need it,
they don't think they can afford it, or
they haven't gotten around to it yet.
Tell me, which is it in your case?
How long could you raise your children on your savings?
In a nutshell, life insurance is protection against dying before you can become financial independent. Once you are, you don't need it anymore.

The Offer: Just Run a Quote for Everyone¶

Ask everyone you meet if they will let you just run a quote. No obligation, no commitment, and no pressure.

Set Appointment with the Life Beneficiaries¶

Watch Life Insurance Prospecting - Contacting Beneficiary VIDEO

Conversation with the Life Insurance Owner¶

Advisor You know Mr. And Mrs. Client, you're giving your sister (the beneficiary or contingent) an awesome responsibility if both of you would die - she's going to receive $1 million to take care of your children. Do you think it would make sense for her and I to sit down to talk with her and your brother-in-law about what this means, and to introduce myself so she knows who to contact for some guidance and direction?

Prospect: Absolutely.

Advisor Would you mind giving your sister a call right now and tell her that I'm here and that I'd like to chat with her and perhaps set a time to meet?

Conversation with the Beneficiary¶

Advisor Hey Mary, you don?t know me, my name is John Galt and I'm sitting here with your sister and brother-in- law and they took out a very sizeable life insurance policy and you're the contingent beneficiary.

What that means is if your sister and brother-in-law would both die, you are going to have a lot of money to take care of their children. They wanted me to give you a call to meet with you. They want me to tell you exactly who we are and what we do so that you can have confidence knowing that if God forbid that would happen, we could help you take care of their three kids. I would like to pop by and give you some information about this, is that okay?

One-Page Marketing Pieces¶