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title: You Are Your Business description: [AFW M.1.40] Michael Epiphany #40 published: true date: 2026-06-30T08:09:33.387Z tags: editor: markdown dateCreated: 2021-06-30T04:26:17.031Z

“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” —Tom Peters


You don't own your own business - you are your business. Your name is your brand and your face is your logo. You are a micro-entrepreneur and your broker/dealer works for you.


Learn how to get your own custom email and website AFW M.14


Your Brand

With IP you can have your own unique website and custom email to use with your clients!

This is not having a DBA or your own business name. Though that is possible to do with IP, I don't recommend it as it is confusing for clients and much more compliance-intensive and costly. What were talking about here is simply having your own custom client/public website and the associated email address that you can use with clients. You are still representing yourself as working "for" Innovation Partners.

For example, my client web site is ClientFirst.pro and the email I use with prospects, clients, the public and Docusign is michael@clientfirst.pro. My clients never see my IP email address. In fact, the only place that Innovation Partners appears is in the appropriate disclosures - I am never promoting IP.


How to Promote Your Brand

With IP you can have your own unique website and email to use with your clients!

This is not having a DBA or your own business name. Though that is possible to do with IP, I don’t recommend it as it is confusing for clients and much more compliance-intensive and costly. What were talking about here is simply having your own custom client/public website and the associated email address that you can use with clients. You are still representing yourself as working “for” Innovation Partners.

For example, my client web site is ClientFirst.pro and the email I use with prospects, clients, the public and Docusign is michael@clientfirst.pro. My clients never see my IP email address. In fact, the only place that Innovation Partners appears in the appropriate disclosures - I am never promoting IP (this has been a thorn in my side with all previous B/D’s).

  • High-quality professional business cards.
  • All marketing promotes you, not your B/D.