38 2 keys

title: The Four Components of Success description: [AFW M.1.38] Michael's Epiphany #38 published: true date: 2026-06-30T08:12:43.307Z tags: editor: markdown dateCreated: 2023-11-24T21:42:11.166Z

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Three ways to become incredibly successful as a financial advisor¶

1. Have good grasp of the technical.
2. Be highly competent in product knowledge.
3. Be a fanatic about making things simple.
4. Be extremely good with people.

1. Technical Skills (5%)

   1. General computer knowledge.
   2. Docusign.
   3. Proficient at web browser.
   4. Google Sheets.
   5. Use inexpensive and simple tools.

2. Product Knowlege (15%)

   1. Keep it simple. Embrace it siplicity. "Sophisticated" is not superior.
   2. Narrow and deep, instead of wide and shallow. Example, master American Funds and Nick Murray.

3. People Skills / Sales Skills (30%)

   1. We're in the people business, not the financial business.
   2. Client newsletter.
   3. HQ business cards, notecards, handwritten thank you notes and birthday cards.
   4. Keep dossier on your clients.
   5. Memorize script word-for-word.
   6. Use props, analogies, stories, metaphors, napkin presentations.
   7. Own what you offer.
   8. Resouces: HTWF&IF, Les Giblin, Tom Hopkins

4. Psychological Skills / Grit / Attitude / Entrepreneurship (50%)

   1. Grit. Ambition. Go-get-it-neess. Work ethic. Results oriented.
   2. This is what drives step 5 - Action!
   3. Has the mindset of an 1099 Entrepreneur vs a W2 employee.
   4. Be a self-improvement freak. Read the Telegram Dailies, daily. Read books. Listen to podcasts. Practice, drill and rehearse your script.
   5. Good resources: Aaron Helmsworth, Angela Duckworth, Jim Rohn. Much of it is in our AdvisorFirst Google Drive.

All of this leads to Action! Work!

1. $50k-Income Game-Plan.
2. Most important: 1-4 prospects per day & 2-4 appointments per week.