Watch AF MKOM 1685 - Your Origin Story, Principles & Value Proposition VIDEO

Watch AF MKOM 1616: Your Origin Story, Principles & Value Proposition VIDEO

Basics¶

1. Custom business cards.

2. Custom web site. This should list your principles and philosophy.

3. Have a tag-line / niche market: Retirement Advisor for the middle-class. Visit AFW S.8.1 for more examples.

4. Origin story. How you got into the business and why you stayed.

5. Your principals and value proposition. See my example.

Origin Story¶

Listen to Crafting Your Origin Story by Bill Cates AUDIO

4 Step Client Process¶

Watch AF MKOM 1687 - 4-Step Client Process VIDEO

Vist my Client Website to see the process.