title: I Already Have a Financial Advisor description: [AFW S.12.2] Securities Objection #2 published: true date: 2026-06-30T08:09:02.703Z tags: editor: markdown dateCreated: 2021-05-27T20:33:31.916Z

There three ways to handle this objetion.

Version 1 - Second Opinion¶

This is taken from Nick Murray Interactive newsletter, January 2009, page 5 PDF

Watch I already have an advisor role-play by Andreas Reiter VIDEO

"Ask the question, “Are you perfectly happy with the financial advice you’ve been getting recently?” If the answer is yes, take the person at his word; he will never be a prospect. But if the answer is no, follow up with this simple question: “Can you see the wisdom of getting a second opinion at this point?” -Nick Murray

Prospect: I already have a financial advisor.

Advisor Do you feel strongly that your advisor has continued to earn your confidence over the past year?

Prospect: blah, blah, blah.

Advisor Can you see value in simply getting a second opinion at this point?.

Now segue into the Coffee Script.

Version 2 - Bad Experience¶

Use this when your prospect has had a bad experience with another financial advisor or insurance agent and is gun-shy about dealing with another one (you).

Prospect: I already talked with a Financial Advisor and I wasn't happy.

Advisor I'm sorry to hear you weren't happy with your last experience with a Financial Advisor. Tell me (prospect), if you were a financial advisor and what would you do different in dealing with your clients?

Listen. Let them tell you everything to get it off their chests.

Prospect: blah, blah, blah.

Advisor I understand. Prospect, I'm sure you've gone out to eat in the past and had a bad experience, right? That didn't stop you from ever going to restaurants in the future, did it? Well, that's why I'm here now... I promise to make every effort to...

List all the issues important to your prospect. Now segue into the Coffee Script.

Version 3 - Judge on Two Issues¶

This is taken from Nick Murray Interactive Newsletter, October 2016 PDF

Read Nick's ATY 199 July 18 - The Other Advisor PDF

Read Nick's Scripts's #73 - Only One Advisor PDF

Advisor If I may, I’d encourage you to judge the candidates on two issues: 1. Whether they seem more interested in you as people or in your money, and 1. How instinctively do you trust them.

Because those are the issues. The money, the plan, the portfolio—those are all secondary. I expect that you’ll come back to me if those are your criteria, but only time will tell.

Go silent and see what they say/ask.