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title: 50, 50, 50 Milestones description: [AFW M.1.4] Michael's Epiphany #4 published: true date: 2026-06-30T08:11:09.382Z tags: editor: markdown dateCreated: 2021-09-11T02:17:25.443Z

Until you've attained theses three milestones, please be coachable and follow our system. Don't analyse things too much and don't reinvent the wheel. In fact, until an Advisor has 50+ accounts and earns $50k I consider them to still be an "Apprentice".

"Until you're at 50/50/50 your problem is that you're not at 50/50/50." -Michael


50 Securities Accounts

This is the first, and in many way the most important milestone. Until you have at least 50 securities accounts under your belt you should just be focusing on learning not earning. It's all about gaining experience and getting comfortable with all aspects of our business: prospecting, setting client appointments, building a plan, presenting the plan, closing, paperwork and follow-up.

Having a high number client accounts (regardless of asset size) has the following benefits:

  • It gives the Advisor actual real-world expertise and experience.

  • It improves one's self-esteem and sense of accomplishment.

  • It has a direct affect on your annual recurring revenue - you want to get your ARR up? Increase your cases, especially with PACs.


$50,000 Income

$50,000 income is the minimum income goal you should have in this business, even for part-timers. With a $4,000 per month cash-flow you can easily pay all your fees expenses, taxes, have some "fun" and invest in your own retirement.


$50,000 in Annual Recurring Revenue

Third major milestone is to build $50,000 in ARR (including PACs). This ensures that all expenses are paid automatically (regardless of commission level) with plenty left over. The stress of "living on commission" is completely eliminated at this level.

Note: even if you are in the "take max upfront GDC and invest the difference" camp, you should still build $50k in ARR for the reasons listed above.