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title: Client Appointments is Where the Action Is description: [AFW M.1.9] Michael's Epiphany #9 published: true date: 2026-06-30T08:11:17.403Z tags: editor: markdown dateCreated: 2021-09-11T02:42:50.708Z

Conduct Two to Four Client Appointments per Week

Watch Client Appointments is Where the Action is VIDEO

“A question/objection you can't answer can't hurt you. The only thing that can hurt you is not making the presentation because you're afraid of the question you can't answer.” -Nick Murray

  • This means every week. 50 weeks per year (you can take two weeks off).
  • This means conduct appointments, not merely set-up appointments.
  • Remember, face-to-face, kneecap-to-kneecap, belly-to-belly, eye-to-eye client conversations is where the magic happens. *Nothing is more important.